Lady Gaga invented a new era of music when she jumped onto the scene singing songs about life as a young, rich star. Not to mention her outlandish outfits and makeup, which got her some added attention.
But now, the 24-year-old diva, a native of New York City, is penciling in advertising to her schedule, and her new agenda isn’t going unnoticed.
Her newest music video, “Telephone,” hit 22 million views on YouTube alone since March 13 and featured several ad plugs.
The plugs are scattered throughout the video as shown in an article from Yahoo.com’s Musictoob.
Virgin Mobile, Diet Coke, Wonder Bread, Miracle Whip, Polaroid, Heartbeats Headphones, Chanel, PlentyOfFish.com and Hewlett Packard are all present in the nine-minute, evolutionary video.
Virgin Mobile is showcased at two minutes and seven seconds after Gaga embraces a fellow female inmate in a PG-13 make-out scene.
And just 15 seconds later, Diet Coke cans are featured as rollers in Gaga's hair. <br/>Wonder Bread and Miracle Whip are teamed up as secret ingredients in Gaga's special sandwiches.Wonder Bread and Miracle Whip are teamed up as secret ingredients in Gaga's special sandwiches.
Wonder Bread and Miracle Whip are teamed up as secret ingredients in Gaga’s special sandwiches.
A Polaroid camera is used by Gaga to photograph featured artist Beyonce as the two drive away in a flamboyant low-rider truck at five minutes and 45 seconds.
The other spots for Heartbeats Headphones (1:34), Chanel (2:17), Hewlett Packard (4:24) and PlentyOfFish.com (4:27) are brief, although still giving an influential boost to advertising.
PlentyOfFish.com reports a 15 percent increase in traffic since the video’s release, but not everyone is pleased with Gaga’s blend of music and marketing.
Many are calling Gaga a sellout, but they shouldn’t be surprised.
Gaga deserves some credit.
We’re talking about a woman who is shaking up the music industry, so why would her genius marketing scheme come as a surprise?
Plus, Gaga has marketing partnerships with several of the companies including Virgin Mobile, Heartbeats Headphones, Polaroid and Hewlett Packard.
Her arsenal of artistic improvisation and business skills could skyrocket Gaga to an even higher level of musical tycoon.
Just look at the Wal-Mart monopoly. You can buy groceries and stock cabinets, get eye examinations and get car repairs all in one place.
The American people want a one-stop shop.
With music videos incorporating movie-like scenes, new clothing trends, popular tunes and now advertising, the people have pop culture in one serving.
According to MTV.com, she is the only artist to sell more than 5 million copies of both her first and second singles, and the only artist to reach one billion video views.
This won't be the end of the Lady Gaga talk. As her videos continue to get longer and more eccentric and ad spots continue to pop up, Gaga will definitely continue to rock the music world. <br/>&#160;