Move over Tiger Woods, there’s a new most hated man in town – and he’s on a journey for approval, aka Mission Impossible.
“What should I do?” former Cleveland Cavalier star LeBron James rhetorically asks throughout his 90-second Nike Basketball ad, released Oct. 25 by his marketing team.
I don’t know, LeBron, what should you do?
Kobe Bryant, LeBron James and Tiger Woods. What do they all have in common besides strange first names?
Hatred.
At its purest level and most bitter degree.
Kobe allegedly raped a woman; LeBron turned a city of hope into hopelessness and Tiger slept with 99 percent of the Caucasian female demographic.
LeBron “betrayed” the city of Cleveland by leaving and opting to take a pay cut, and backseat of a team, in order to put himself in a better position to obtain a national championship ring.
Sure, he’s plummeted Cleveland’s downtown economic revenue, snatched any hope fans had of another finals appearance, because Lord knows that’s as close as they’d ever get to a ring, and took away half of the reason fans even showed up. Okay, maybe a little more than half, if you want to count his baby powder toss as separate.
And yes, I was upset when he left, but not for the petty reasons like everyone else.
I’m mad because I got a hold of the one-of-a-kind, limited edition Cleveland Cavalier Snuggies, outbidding my way on eBay to obtain this once prized possession.
Glad that lasted all but three months to wear.
And please, direct me to the idiots who burned their LeBron James jerseys.
It’s like saying, ‘hey, I hate you so much I’m going to throw away $80 of the money I spent on you. Take that.’
Good job guys, you really hurt him with that one, insert eye roll here.
Now, does this bring an end to the entertaining Kobe and LeBron puppet commercials? Is this the start of many more self-pitying commercials to come? Does this now mean pink, sprinkled donuts will be marketed and only sold in Nike stores?
Nonetheless, the ad was still incredibly genius and I give his marketing and PR staff two thumbs and a big toe up – yeah, it was that good.
So what should he do?
The answer remains a question.